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Creating front-end design (layout, HTML/CSS) for Team SuperFitness site and others.
Measurement Computing, Norton, MA
Drove content, look and feel of print catalogs and Web site for leading data acquisition manufacturer’s marcom department. Conceptualized, wrote, designed, and executed print and bulk email campaigns. Led Web site redesign that resulted in dramatically increased click-through rate. Many print pieces were cited in trade journal studies for their visual appeal, readability and credibility. Computer/software skills include HTML/CSS, Visual Studio, InDesign, Quark, Photoshop, Illustrator, GoLive, and DreamWeaver.
Ziff-Davis Events, Inc., Needham, MA
Designed and executed direct mail brochures, trade ads, print collateral and Web graphics for leading computer industry exposition producer’s high-volume, in-house marcom agency, contributing to a period of record sales. Clients included Comdex and GWV International Travel. Participated in all phases of projects from concept through print; conceptualized and executed illustration.
The Interface Group, Needham, MA
Supervised art production for a wide variety of trade show collateral. Hired and managed three full-time artists and contracted freelancers for design group. Executed layouts and mechanicals; purchased studio supplies.
Northeast Apparel Company, Braintree, MA
Designed and executed four-color direct mail brochures and newspaper ads for national fashion outlet chain. In-house agency position entailed concept/creative, design, photo shoots, mechanicals, and press approvals.
Massachusetts College of Art